Paid Ads
Meta campaigns built around your economics — clear offers, sharp creative, and daily optimisation for compounding returns.
- Campaign strategy
- Creative testing
- Funnel & tracking
- Weekly reporting
Helping brands & professionals attract leads, increase sales, and scale online through strategic digital marketing, creative content, and high-converting advertising.

Nirab Hasan
Digital Marketing Expert
A focused suite of services designed to work together — every deliverable feeding the next, every asset compounding your brand.
Meta campaigns built around your economics — clear offers, sharp creative, and daily optimisation for compounding returns.
Editorial-quality content operations that build category authority and a feed people actually want to follow.
Ads, thumbnails, graphics and brand systems designed with intent — always on-brand, always conversion-aware.
Short-form video, product edits, and founder content — scripted, shot and edited to hold attention and drive action.
A curated selection of real digital marketing projects, campaigns and creative work — organised by discipline.
Meta campaign reporting — sales, leads, spend and cost per result from managed ad accounts.
4,143 Website Purchases Campaign
Lifetime performance overview: 4,143 website purchases at $1.98 per purchase on $8,219.54 spend.
Meta Ads Manager · Sales
Purchase ROAS Performance Report
Return on ad spend reporting alongside website purchases and cost per purchase.
Meta Ads Manager · Sales
Website Purchase Results Comparison
Monthly vs lifetime website purchase reporting with spend, ROAS and cost per purchase.
Meta Ads Manager · Sales
Ad Account Performance Overview
Overall ad spend and results across sales, lead, message and engagement campaigns.
Meta Ads Manager · Overall Reporting
Website Purchase Results
Performance overview showing website purchases, amount spent and cost per purchase.
Meta Ads Manager · Sales
Purchase Campaign Report
Daily website purchase reporting with spend and cost per purchase breakdown.
Meta Ads Manager · Sales
Ads Manager Report
Campaign dashboard view across active sales campaigns in a managed ad account.
Meta Ads Manager · Campaign Management
Sales Campaign Dashboard
Campaign-level performance overview with website purchases and spend history.
Meta Ads Manager · Sales
Website Purchase Campaign — $1.79 CPA
2,909 website purchases at $1.79 per purchase on $5,205.00 spend — 9.6% above peer median cost, scaled through Sep 2025.
Meta Ads · Sales
eCommerce Purchase Campaign — Below Peer CPA
1,808 website purchases at $1.58 per purchase on $2,865.50 spend — 3.5% lower cost per purchase than similar ad sets.
Meta Ads · Sales
Purchase Campaign — Sustained Scale
1,855 website purchases at $1.82 per purchase across $3,381.99 in spend, with consistent daily volume into Sep 2025.
Meta Ads · Sales
Shopify Purchase Campaign
1,171 website purchases at $1.60 per purchase on $1,873.01 spend, driven by a concentrated launch window.
Meta Ads · Sales
Purchase Campaign — Niche Product
433 website purchases at $3.62 per purchase on $1,569.58 spend for a focused product catalogue.
Meta Ads · Sales
Purchase Campaign — Test to Scale
210 website purchases at $2.36 per purchase on $495.06 spend — an efficient validation phase before scaling.
Meta Ads · Sales
Instagram & Facebook Leads
Cross-placement lead campaign spanning Instagram and Facebook.
Meta Ads · Leads
Lead Generation — Niche Audience
Targeted lead campaign for a defined professional audience.
Meta Ads · Leads
eCommerce Purchase Campaign
Purchase campaign optimized for scalable eCommerce growth.
Meta Ads · Sales
Sales + Leads Overview
Combined performance view across purchase and lead campaigns.
Meta Ads · Sales & Leads
Lead Generation — Scaling Phase
Ongoing lead campaign scaled with demographic-led optimization.
Meta Ads · Leads
Lead Generation — Long-run Account
Long-running lead generation account managed end-to-end.
Meta Ads · Leads
Lead Generation — Service Brand
Lead generation campaign focused on high-quality conversions.
Meta Ads · Leads
Purchase Campaign — Early Validation
78 website purchases at $3.42 per purchase on $266.64 spend during an initial proof-of-concept run.
Meta Ads · Sales
Ad creatives, brand identity and campaign graphics — designed with intent, not templates.
Short-form video, UGC-style edits and product films — scripted to hold attention.
A short list of engagements each quarter — chosen for fit, not volume.
Founders scaling past their first plateau and ready to invest in real marketing craft.
Teams looking for a senior operator to modernise how they show up online.
Experts and coaches building authority through content, video, and disciplined advertising.
Client showcase






The frameworks behind the screenshots — challenge, strategy, execution and what the process taught along the way.

Case 01
Paid Ads


Long-run Meta ad accounts managed for sales and lead generation.
Challenge
Move beyond one-off boosted posts and build a stable, measurable acquisition engine across purchase and lead objectives.
Strategy
Structured account architecture, offer-led creative angles, and disciplined weekly optimisation anchored to funnel economics — not vanity metrics.
Execution
Tools Used
Results
Key Learnings
Compounding wins come from account hygiene and creative iteration — not last-minute campaign launches.

Case 02
Social Media Management


Organic page management built around consistent publishing and measurable reach.
Challenge
Grow a page's organic visibility and audience without relying on paid distribution or recycled template content.
Strategy
A repeatable content system — hooks, formats and posting cadence tuned to what the insights data rewards, reviewed every week.
Execution
Tools Used
Results
Key Learnings
Organic reach follows format discipline — the accounts that win are the ones that publish consistently and iterate on what the data shows.
Real, unedited reviews from clients — shown exactly as they were published.
Everything you might want to know before we start — clearly, without the sales language.
Four focused disciplines: paid advertising (Meta), social media management, creative design, and video production. They're built to work together — strategy, creative and distribution handled by one person.
Yes. I work remotely with clients across time zones and keep communication asynchronous by default, with scheduled calls when they add value. I'm based in GMT+6 and overlap comfortably with Europe, the Middle East, Asia and US mornings.
It starts with a short discovery call to understand your business and goals. From there I send a written scope, we align on deliverables and timelines, then move into execution with regular check-ins and clear reporting.
Yes — most engagements are ongoing. Long-term work is where compounding happens: creative libraries mature, audiences sharpen, and the account gets better month over month.
Primarily Meta (Facebook and Instagram) Ads, plus organic social content across Instagram, Facebook, LinkedIn and TikTok formats.
Send a message through the contact form, email or WhatsApp with a short description of your business and what you'd like to improve. I'll reply within one business day and propose next steps.
Yes. The first consultation is free — a 30-minute call to review your current setup and identify the highest-leverage next moves, with no obligation to continue.
Absolutely. One-off projects such as a campaign launch, a creative batch, a video edit series, or an account audit are welcome alongside retainer work.
eCommerce, local services, coaching and personal brands, and B2B service businesses. If your offer is clear and there's a real audience for it, the fundamentals carry across industries.
A single project typically runs one to four weeks depending on scope. Paid advertising needs a longer runway — expect the first meaningful learnings within two to four weeks, and stronger results as optimisation compounds.
Tell me a little about your business and what you'd like to improve. I reply personally within one business day.
mnnirobhasan@gmail.com
Best for detailed briefs and proposals.
What to expect
A personal reply within one business day.
A 30-minute discovery call, no pitch deck.
A written proposal if there's a real fit.
Let's create a digital marketing strategy that helps your business grow with confidence.